Entrepreneur Insights
Weekly newsletter with a 5-minute read
How to...Become a Business Development Ace
Business development is often treated like a vague mix of networking, sales, and luck. In reality, it is much more practical than that.
This is your weekly Entrepreneur Insights 5-minute read with ideas to improve your business in a How to series format.
A business development ace does three thi...
Aug 26, 2026
How to...Deal with BurnOut
Entrepreneurs are good at pushing through. That skill helps in the early days, during a launch, or when cash is tight. But when pushing becomes the default operating system, burnout is not a personal weakness. It is a signal that the business is running in a way that is no longer sustainable.
Th...
Aug 19, 2026
How to...Be a Better Creative Problem-Solver
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Entrepreneurs solve problems all day. Some are urgent, like a campaign that is not converting non-customers. Some are strategic, like finding a new market or improving margins. The best founders are not the ones who always have the fastest answer. They are the ones who know how to look at a pr...
Aug 12, 2026
The Hidden Cost Of Custom Work (And When To Say No)
Custom work feels flattering. A client wants something “just for them,” they’re willing to pay more, and it sounds like easy revenue. But for many entrepreneurs, custom work quietly erodes profit, focus, and sanity.
This is your weekly Entrepreneur Insights 5-minute read with ideas to improve yo...
Aug 05, 2026
How To Deal With “Jay Customers” Without Losing Your Mind (Or Your Margin)
Every business has a “Jay.” They’re the customer who takes up more time than anyone else, wants “just one more thing” after every deliverable, and somehow turns a profitable project into a drain on your energy and your team.
This is your weekly Entrepreneur Insights 5-minute read with ideas to i...
Jul 29, 2026
How to... Segment a Market Using Behaviour
Most entrepreneurs think about their customers in terms of industry, company size, or role. Useful, but incomplete. The most powerful way to understand your market is to look at what people actually do inside your product.
This is your weekly Entrepreneur Insights 5-minute read with ideas to imp...
Jul 22, 2026
How to...Segment your marketing using Psychographics
Most entrepreneurs start by segmenting their market with demographics: age, income, location, industry. Useful, but shallow. Two 35‑year‑olds earning $100k can behave completely differently as buyers. The real leverage comes from psychographics: how people think, what they value, and why they ma...
Jul 15, 2026
How to...Segment your marketing using demographics
If you’re trying to grow your business but your message feels “for everyone,” it’s probably landing with no one. Demographic segmentation is one of the simplest ways to sharpen your aim, so your marketing speaks directly to the people most likely to buy.
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Jul 08, 2026
How to..Analyze Your Competition (Without Losing Your Edge)
Most founders track competitors emotionally: panic when they launch, envy when they raise, relief when they stumble. None of that helps you build a stronger startup. What does help is a simple, repeatable way to analyze them and turn insight into advantage.
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Jun 28, 2026
How To... Use Generative AI To Work Smarter, Not Harder
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Generative AI is no longer a sci‑fi idea. It’s a practical tool that entrepreneurs can use today to save time, make better decisions, and move faster. The key is knowing how to use it so that it amplifies your thinking rather than replaces it.
This is your weekly Entrepreneur Insights 5-minute...
Jun 23, 2026
How to...Grow in a Stagnant Economy
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In a booming economy, growth can happen by accident. In a stagnant one, it only happens on purpose.
This is your weekly Entrepreneur Insights 5-minute read with ideas to improve your business in a How-to series format.
If demand is flat, you can’t rely on “more of the same” to hit your goals. ...
Jun 17, 2026
How To…Motivate A Gen Z Employee
Motivating Gen Z isn’t about ping-pong tables or free snacks. It starts with meaning, autonomy, and honest communication.
This is your weekly Entrepreneur Insights 5-minute read with ideas to improve your business in a How-to series format.
Meaning
Gen Z wants to know why their work matters. Con...
Jun 10, 2026
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