SME Entrepreneurs Newsletter
Support for owners of small and medium-sized entrepreneurs who are often family-owned and managed
Getting Your Branding Right
Key Takeaways
Strong brands have many advantages
SME Entrepreneurs now have several avenues to create a recognisable name
Brands have both a tangible and an intangible side
Invest in your brand to keep it relevant
SME entrepreneurs face numerous challenges in building a successful enter...
Jul 01, 2025
Dark Side of Entrepreneurship (Straight Talk, No Chaser)
Key takeaways
The nature of entrepreneurship can extract a serious toll.
The stress & discouragement arise from venturing into uncertainty.
The long hours and anxiety can have disastrous consequences.
Some entrepreneurs turn to mind-altering substances.
There are simple lifestyle changes that...
Jun 14, 2025
When SMEs Win, Everybody Wins
Key Takeaways
SMEs by numbers are the most popular of all business categories
They often get little respect
However, they suffer from many vulnerabilities
SMEs need special attention from policymakers
Supporting the SME sector is as old as discussing economic diversification locally. But ta...
Jun 01, 2025
Cash Flow to Cash Sponge: 4 Strategies to Improve Your Position
Key Takeaways
Your cash flow is your key to survival and endurance
Map your cash flows
Improve your profit margins
Negotiate with your vendors
Be resourceful with cash
The old saying that cash is king has become even more relevant in these adverse times. Cash is a very precious resource. I...
May 18, 2025
Maverick Entrepreneurs: How some visionary thinkers changed the world
Key Takeaways
Entrepreneurs face extreme challenges and respond with tenacity
They offer lessons in endurance and creative thinking
Disney, Bezos, Gates, Turner and Oprah tell us that anything is possible
We may have a maverick entrepreneur mindset in all of us
Everyone has their favourites, ...
May 04, 2025
Power of Creativity: How it can drive Innovation
Key Takeaways
Creativity is the spark that opens new perspectives
The human mind is full of ways to generate insight
Entrepreneurs use their creative problem-solving to advance their ventures
The end game is to be innovative
Much of human progress can be traced to creativity. Without this fla...
Apr 26, 2025
Discover New Opportunities, Focus on People's Struggles
Key Takeaways
A business opportunity starts with an idea
There are several ways to generate ideas
Opportunities frequently arise from what people complain about
Many entrepreneurs develop solutions around these 'pains'
Ideas are the seeds of growth and expansion for business start-ups or sc...
Apr 18, 2025
Entrepreneurs! Prepare your self-care disaster kit
Being an entrepreneur is stressful enough, but managing a venture during pandemic times is problematic. We are in World War 111, and it's humans versus the Covid-19 virus. But this battle is different from a military confrontation—we can't see the enemy, and it plays both a biological and psycho...
Mar 23, 2025
Organisational Psychosis: Conforting the Enemy Within
Key Takeaways
Some firms lose touch with reality as humans do
This loss of reality can be disastrous
There are some strategies you can deploy
Organisations often lose touch with reality, just as some people do. While psychosis is a reality-deficient state in humans, it does exist in compa...
Mar 09, 2025
Craft Persuasive Marketing Emails
Emails are an often-neglected part of small companies' digital marketing strategy. Maybe because it is free and in plain sight, many have chosen to opt for more complex and expensive digital selling tools. However, emailing can be a formidable marketing weapon if crafted well, as it could boos...
Feb 27, 2025
Is Your Pricing Strategy Spot On?
Key Takeaways
Finding the optimum price is both art and science.
You need to understand consumer and competitor behaviour.
Your cost of producing the item is key.
Watch your competitors, but don't copy them.
Customer value is created in their minds.
Pricing is one of the trickiest marketi...
Feb 17, 2025
Mentorship vs Coaching: Which is best?
Key Takeaways
Your business may need outside help for a significant management problem.
You have many options: mentorship, coaching, training, consulting and advising.
Mentorship and coaching are often micro-interventions.
Advising is often helpful with longer-term issues, as with succ...
Feb 01, 2025
SME Entrepreneurs Newsletter